Pixel Android strategy is destroying HTC the same way Moto X gutted Motorola
Ten years ago, Google offered Taiwan’s HTC a lifeline of sorts in the form of an Android partnership for the original HTC Dream, followed by coque samsung galaxy j5 2016 blanc Nexus One. However, the former Windows Mobile contract manufacturer hasn’t fared so well since. Google’s last two years of HTC built Pixels have done nothing to help the struggling company.
Google’s Pixelation of HTC
HTC reports , charting coque samsung galaxy j5 emoji out a sad story of Android tears that began in earnest back in 2010 coque rigide samsung galaxie j3 2016 when Google partnered with the Taiwanese phone maker to produce Nexus One.
HTC had been a contract manufacturer for a series of Windows Mobile vendors. Its growth was blunted with the introduction of iPhone, but its early partnership with Google’s Android brought it back to 67 percent annual growth in 2011. Its next collaboration on Google’s Nexus 9 tablet was a bust. Selected by Google to build the Pixel, HTC’s sales slipped again. And despite building the Pixel 2, HTC continues to report a bloodletting.
Why did two generations of Pixel phones coque iphone 4 super heros perform so badly Google pursued a software first strategy that promoted exclusive, proprietary camera features other Android phones didn’t have. But there was little else offered to coque huawei p10 make Pixel competitive with coque samsung j3 2017 disney 3d other Androids that cost far less than Google was asking. And nothing about Pixel or Pixel 2 really offered anything to compete with last year’s iPhone, let alone the newest iPhones Apple had released at the same time.
In dramatic contrast to Apple’s supply chain expertise, Google’s Pixel is effectively helping to starve its own supply chain to death. Yet while sources from Bloomberg to the Wall Street Journal and Japan’s Nikkei desperately search for potential problems among the often false rumors surrounding Apple’s tentacles of production, there’s been nothing coque autres huawei but glowing admiration for Google’s wholly incompetent decade of ineffectual stabs at building a hardware business.
There’s not even any pointed criticism of Google’s round robin strategy of throwing resources at one Android licensee, then yanking support to work with another. When Apple switches suppliers, there’s full, detailed coverage of the poor plight of the company that loses its business. Apple is even held to blame for App Store developers who can’t find success. Yet coque iphone 5 nobody in Android land blames Google for the overall lack of commercial returns from Android. Among hardware partners, Android has also been problematic.
Despite Google’s direct “help,” HTC’s revenues across the first six months of 2018 have collapsed by more than 49.25 percent over the year coque samsung coque iphone 7 j3 2017 main de fatma ago coque iphone 4 le temps des cerises period (which already wasn’t so good). The YoY change in revenue is progressively getting worse on a monthly basis. In June, HTC reported a new peak plunge in revenue of 67.64 percent under the previous year. Last summer, HTC reported a summer bump in sales that totally failed to materialize this year. Instead, sales just kept dropping.
The Lethal Google Phone
Google’s devastating impact on HTC coque samsung j4 plus papillon is particularly notable because Pixel and Pixel 2 were supposed to be evidence that Google could produce an iPhone priced, premium Android phone if only it could bypass the incompetence and foolishness of its bumbling, adware infatuated Android licensees. Yet after Google took the reins, HTC went from having problems to suffering a full blown crisis.
Google’s supposedly stellar “brand value,” its series of sycophant columnists installed at the Verge and elsewhere, and its tenacious grip on web advertising didn’t help one iota to push buyers not even Android fans to pay a premium for Pixel phones (or tablets, which ended up canceled entirely).
This wasn’t a unique event. Google previously destroyed any real hope for Nest by taking it over and seeking to align it with its true vision of Android. And before that, Google’s takeover of Motorola once hailed as a genius deal on the level of chocolate and peanut butter turned out massive flops like Moto X, which not only failed to make much money but actually incinerated $700 million across just the last six months of its production.
The tech media appeared completely blind to any possibility that Google might not be widely successful in hardware, despite its foundering for years in failed attempts to produce phones, tablets, TV boxes and other experiments under the Nexus, Q, Chromebook and Pixel brands. Given Google’s history before the phone, it should have been easy to predict that the company’s best case scenario might be facilitating the coque iphone 4s mickey weed production of cheap phones for the low end, mass market, not a premium device to rival Apple’s iPhone.
But just months before Google gave up and sold off the one time American icon to a Chinese company, Steven Levy wrote the official company line in an article for Wired: “Moto X is the first in a series of hardware products that Google hopes will supercharge the mother company’s software and services.”
After Google’s five generations of Nexus, two cycles of Moto X and two of Pixel, it’s getting increasingly ridiculous to suggest that Google’s well established failure in designing, producing and marketing hardware is going to be reversed by new software update plans, new software technology, or a coques personnalisees iphone 6 6s clever new machine learning software feature.2009 2011 were great years for them. HTC’ unraveling dates back coque samsung galaxy j5 real madrid to 2012 when they started producing a plethora coque donuts samsung j5 2016 of bad phones, driven by a bit too much greed IMO. It’s been downhill from there. The bad decision making was on HTC’s part and not because of a paltry 2 or 3 million phones they built for Google.
Nothing captures this better than the ThunderBolt incident. The phone was launched in March 2011 to great anticipation. It was the first device to come with access to Verizon LTE network. People were coque iphone 4s silicone avec rabat excited.
The early adopters didn count on HTC dragging its feet at every step along the coque samsung j5 360 way. The ThunderBolt got Gingerbread in late 2011, months after its announcement. It didn get Ice Cream Sandwich until February 2013, well coque iphone 5 rayure after the release of 4.2 Jelly Bean.
One of the reasons why it takes HTC so long to update its phones is because of the high level of modifications it adds to stock Android. Each device runs Sense, its first party custom skin. Pushing updates to its devices takes longer because each update has to be rewritten for the skin.
To make matters worse, Sense ified Android was atrocious. Remember all those Gingerbread phones Most of them didn have the hardware to handle the extra load from Sense. The skin slowed down the phone and mired users in a hell of launcher redraw and unnecessary modifications.”Businesses come and businesses go. LG’s smartphone business is no better off and for some of the same reasons. Samsung is hammering with marketing budgets only Apple can match. The Chinese manufacturers are willing to put off a little profit by making it coque iphone 4 bijoux difficult for the HTC’s and LG’s to compete on prices, jawseu coque etui pour samsung galaxy j3 2016 a luxury they don’t really have, and make it up later once the players weed themselves out a bit.
While it might play well with the audience not every bad decision and unlucky break (HTC/LG) or success story (Samsung/Xiaomi/Huawei) in the world needs to be laid at Google’s feet IMHO.
Fun fact: A lot of the data from that chart was supplied by Horace Didieu so it should be trustworthy…